Zynga Blockchain Gaming and Hires Matt Wolf as VP
The gaming giant Zynga catches up with the hot and rising trend of NFT's and blockchain gaming by hiring its new VP of Blockchain gaming; Matt Wolf. The new executive is hired to look after and lead the blockchain-based gaming division.
“Wolf will focus on the opportunity to integrate non-fungible tokens (NFTs) and blockchain technology into Zynga's existing portfolio and owned IP, as well as to develop games from inception that are built with NFT's as part of the core gameplay loop,” Zynga said in a statement.
Matt Wolf was previously VP of entertainment and ventures for Coca-Cola. He was also the founder of a digital agency known as D20. Bernard Kim, the president of Zynga said, “Play to earn will be part of the larger (blockchain) strategy.
That is the key element with regards to incentives for people to engage in a platform, invest in a platform with their time and energy. We want to be where players are, where they’re engaged. We're going to meet their needs and desires. So that will be part of it.”
Zynga’s step to include Wolf is a major leap towards embracing NFTs and blockchain-based games. Moreover, being the global leader in interactive entertainment, it seems to be a natural step to evolve into NFT and blockchain-based games.
Wolf will help Zynga explore and locate new markets of NFTs and “legitimize new ownership possibilities for gamers” on Zynga platforms.
Matt Wolf has also worked on several projects in the gaming industry. Previously, he worked with the likes of Electronic Arts, and Sega back in the 1990s. Besides making progress in the domain of NFTs and blockchain-based game tech,
Zynga also reported its Q3 revenue for 2021 which went up 40 percent year over year. Moreover, Zynga also launched its first title ‘Disco Loco 3D’ on TikTok.
Play to Earn Gaming News
Looking for the best play-to-earn games? Look no further than our video game review site. Our large collection of P2E games has been looked over and has all the information you need. From genre and game platform to tokens, whitepapers, and Discord and Twitter social media links, we have it all. In addition, we offer game trailers for each game, as well as game videos where we provide in-depth reviews. We pride ourselves on being up-to-date, and offer daily updates on the latest news in the world of video gaming. You'll find everything you need to stay informed about your favorite play-to-earn, blockchain, NFT, crypto, P2E, Web3, or metaverse games.
Check out our Top Games and game lists to discover the best play-to-earn games. And don't forget to read our fresh daily game news to stay up-to-date on the latest developments in the world of gaming. With our video game review site, you'll have everything you need to explore, discover, and enjoy the best P2E games out there. If you have PlayToEarn Game News, please contact us. If you are launching a game, or have PR around a new game, send it and our PlayToEarn Game news writers will cover it.
