Spindl, a Web3 attribution and analytics platform, has recently partnered with AppsFlyer, a prominent Web2 mobile gaming analytics expert, in a ground-breaking move. By integrating comprehensive data sets, this collaboration is set to reshape marketing strategies for blockchain-based games, providing developers with unprecedented insights into user journeys across Web2 and Web3 events.
1. AppsFlyer: Established Player in Mobile Gaming Analytics
AppsFlyer, a trailblazer in mobile gaming analytics since its inception in 2011, has solidified its position with substantial venture capital funding totaling $300 million. Known for its prowess in attribution, AppsFlyer has been instrumental in identifying effective marketing strategies within the mobile gaming sector, making it a leader in the industry.
2. Spindl’s Web3-Native Vision
Founded just two years ago, Spindl was conceived with the vision of creating a Web3-native platform tailored specifically for blockchain-based games. Spindl's particular challenge results from the hybrid nature of the majority of "Web3 games," which combine on-chain (blockchain) and off-chain elements. This partnership seeks to leverage the capabilities of AppsFlyer to develop a comprehensive analytics platform catering to the nuances of blockchain gaming.
3. Data Integration for Holistic User Insights
The collaboration involves the integration of Spindl and AppsFlyer's data sets, empowering developers with insights into user journeys spanning Web2 events such as clicks and app installs, as well as Web3 events like NFT mints. This integration, outlined in a recent blog shared with CoinDesk, marks a significant step towards comprehensive analytics, bridging the gap between the two web generations.
4. Navigating the Web2 and Web3 Convergence
The convergence between the Web2 and Web3 gaming sectors is highlighted by Antonio García Martínez, Spindl's founder. He emphasizes the challenges of obtaining complete data in Web3 gaming, particularly regarding on-chain revenue and user actions. The collaborative effort aims to address these challenges, providing a more accurate and comprehensive analytics framework tailored to the unique aspects of blockchain gaming development.
5. Privacy-Centric Integration for Web3 Maturity
Privacy is a top priority in this integration, with a focus on safeguarding customer data and minimizing its movement. This two-way integration enables seamless data transfer, giving developers and marketers access to both mobile in-app data and on-chain Web3 metrics. Martínez sees this as a sign of maturity for Web3, uniting the vast river of mobile usage and native blockchain data in an orderly and usable way.
FAQ Section
Q1: What is AppsFlyer's expertise in mobile gaming analytics?
AppsFlyer has been a leader in mobile gaming analytics since 2011, specializing in attribution and identifying effective marketing strategies within the mobile gaming sector.
Q2: Why is the collaboration between Spindl and AppsFlyer significant for blockchain gaming?
This collaboration integrates data sets to provide developers with comprehensive insights into user journeys across both Web2 and Web3 events, addressing the challenges unique to blockchain gaming.
Q3: How does the partnership navigate the challenges of Web3 gaming data?
The collaboration aims to bridge the gaps in obtaining complete data in Web3 gaming, particularly regarding on-chain revenue and user actions, offering a more accurate analytics framework.
The Spindl and AppsFlyer partnership marks a pivotal moment in the evolution of analytics for blockchain-based games. By merging their expertise and data sets, the collaboration empowers developers with nuanced insights, contributing to the growth and innovation of the burgeoning blockchain gaming industry.
Explore the integrated analytics capabilities of Spindl and AppsFlyer through the AppsFlyer Partner Marketplace. Stay ahead in the rapidly evolving landscape of blockchain gaming analytics.
This article will help you as a game developer understand how Web3 gaming analytics are changing. Spindl and AppsFlyer's strategic partnership shows a game-changing method that combines Web3-native knowledge with well-known Web2 analytics skills. The founder of Spindl, Antonio Garca Martnez, is leading this collaboration, which uses AppsFlyer's many years of experience to solve the problems that come with Web3 games, especially the fact that they have both on-chain and off-chain parts.
Developers should focus on combining Spindl and AppsFlyer's data sets. This will give them a full picture of how users move through Web2 and Web3 events. This complete analytics framework is necessary to understand how players act, make marketing strategies work better, and ultimately be successful in blockchain-based games. The partnership shows how the Web2 and Web3 gaming industries are coming together, and it encourages developers to keep up with this trend.
As the Web3 era brings more maturity to the gaming industry, this collaboration is a big step toward filling in missing data and getting a more accurate picture of what users do and how much money they make. The most important thing for game developers to remember is to use this unified analytics approach to encourage growth and new ideas in the blockchain gaming world, which is changing very quickly.
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