Daily Insights: Updates on Crypto, Blockchain, NFTs, Web3, and Play-to-Earn Gaming

Japanese studio Cocone, renowned for pioneering in digital avatar and fashion creation, has launched AlterEgo City, a mobile game blending art, fashion, and music, now available on iOS and Android platforms. Founded in 2008, Cocone has expanded globally, reaching over 140 million downloads across its diverse game portfolio. AlterEgo City introduces players to Centennial, a vibrant digital world where they can customize avatars, design personal living spaces, and even produce original music. The game emphasizes self-expression and social interaction, allowing users to share their creations and connect with others. As Cocone's first major release in the US market, AlterEgo City represents a significant step in the company's global expansion, showcasing its commitment to innovative digital experiences. With endless customization options, AlterEgo City invites players to explore their creativity in a rich, user-driven social environment, setting a new benchmark in immersive entertainment.

Google has made significant changes to its advertising policies, opening up opportunities for NFT (Non-Fungible Token) games while imposing strict guidelines for certain crypto games. These changes, effective from September 15th, allow marketers to promote blockchain games that use NFTs, creating new possibilities for the NFT gaming industry. However, Google has introduced limitations, prohibiting crypto games involving betting or staking NFTs in exchange for real-world value. Games deemed to involve gambling will face additional regulations and may require gambling licenses.This update represents a pivotal moment for NFT game developers, as they can now globally advertise their games on Google's platform, potentially reaching a larger audience and gaining a competitive edge. Google is striving to strike a balance between supporting innovation in blockchain gaming and protecting users from potential harm. These changes align with Google's ongoing efforts to cautiously approach cryptocurrency-related advertisements, reflecting its commitment to consumer safety.The gaming community and NFT enthusiasts welcome these policy modifications, as they offer new monetization and marketing avenues for NFT games, potentially boosting the productivity of the industry and allowing developers to capitalize on their investments in NFT projects. This shift is expected to bring fresh players into the gaming market, further expanding the reach and influence of NFT games in the digital realm.

Google Play's most recent update to its policies for July 2023 allows digital assets to be tokenized and used in blockchain games. This is a big change for the web3 gaming industry. Even though developers are happy about this change, they must follow strict rules and be honest to get their games on the Play Store. Notably, the policy bans NFTs with gacha mechanics and sets rules for the content of gambling games that use blockchain technology. This change in policy could bring back the NFT hype, which has led to a lot of investment and criticism in the past. Even though some people think it's a delayed decision, experts are still optimistic about the impact of the industry.

This week, there were big changes in the world of Web3 gaming. After Sega said no, Google Play's decision to accept NFT games changed the game. Mighty Action Heroes gave early access, Deaddrop gave a sneak peek, and upcoming games like Cool Cats and Gas Hero got people excited. The beta season for the Machines Arena has started, and the public beta for Cradles has been announced. Google's support for NFT games on its platform and the large number of new games show how important blockchain and NFTs are becoming in the gaming industry. Web3 gaming options keep getting better, which points to an exciting future in a world that is always changing.

The idea is far-fetched because both Apple and Google are reluctant to embrace blockchain games and NFTs. How does Ready Games plan to do it?

In a recent move by the authorities in South Korea, Apple and Google are asked to remove play-to-earn games from their respective stores